Main image: UPM Timber and Lunawood are bringing responsibly produced, thermally modified and durable wood to South Africa. The picture is of a project by Anthrop Architects using Lunawood's thermally modified wood.
"Thermally modified wood can be exported anywhere! We can be proud of our expertise," says Maija Masalin, Vice President Customer Experience at Lunawood. About 95 per cent of Lunawood's production is exported to over 65 different markets. Lunawood exports thermally modified planed pine wood for decorative use to South Africa, alongside other products.
"In South Africa, a lot of shade extensions and pergolas are constructed. Previously, they used a lot of aluminium or other metals because there was no local wood resilient to the challenging climatic conditions available," Masalin explains.
The export of trademarked Lunawood’s ThermoWood® products to the South African market started about seven years ago through Universal Plywoods. Thermally modified pine wood has properties that make it well-suited for local outdoor and indoor projects, and it is a responsible alternative to tropical hardwood whose origin might not always be known. Local architects appreciate the responsibly sourced, PEFC-certified wood for its weather resistance and dimensional stability.
"We highlight the story of Finnish wood. It's an important competitive advantage for us to know the origin of the wood and the forest management practices," notes Masalin.